“In the air” : New beautiful campaign for HP laser prints. Directed by Goodby, Silverstein & Partners.
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To really get into a characters head and really feel what they feel I ask myself a lot of questions. I’ve broken it down to my own personal steps.
Step 1: Draw from your own experiences
• When have you been in a similar situation?
• How did you feel?
• How did you carry yourself?
• How did you [...]

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If you would ask a child what he knows about elephant, the answer would be: the elephant is big, the elephant is wise, it can be seen in the zoo. For the grown-ups I would only ad that the elephant also associates with nature protection. All the ads below are based on these several simple [...]

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Adobe Photoshop is probably one of the most popular graphic editing program used extensively. There is one simple reason for that. Photoshop is easy to learn and offer a variety of advanced tools to optimize and emphasize some impressive results.
That’s why many designers use it to compliment other programs like Flash, Illustrator, Cinema 4D and [...]

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Wacom tablets allow graphic designers to extend their abilities. If you’re like me and you’re interested in learning more about working with Wacom tablets, there are plenty of tutorials available. This post features more than 40 such tutorials, including a number of video tutorials. Some deal with the basics of Wacom tablets and getting them [...]

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US VFX studio rhinofx has contributed effects work to Dimension Films’ latest project, Soul Men. The film, starring Samuel L. Jackson and Bernie Mac, centres on the plight of two backup soul singers who reluctantly reunite after 20 years for a reunion concert to honour their recently deceased lead singer. Directort Malcolm Lee (Spike Lee’s [...]

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Animation studio Maya Entertainment Limited (MEL) and BriliP Edutainment India, a children-centric intellectual property company, will co-produce an animated TV series on a series of children’s books, The Aditi Adventures. The series adds to MEL’s kitty of service and IP work totalling over Rs30 crore, a company release said.
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Kingston Technology Company, a provider of memory products, has launched its 32GB DataTraveler 150 (DT150) USB Flash drive. The DT150 allows users to conveniently combine work-related content and personal digital content on the same drive, the company said.
“The new DataTraveler 150 has broken through storage barriers by allowing users to store all their digital files [...]

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Digimation®, a leading provider of 3D software, models, and creative services to the entertainment, visualization, and defense industries, today announced that it is making twelve of its award-winning software plug-ins for 3ds Max, available for free. The free products are collectively known as the Digimation Suite. In addition, the company has launched a completely redesigned [...]

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